AI Insights · Timothy · January 2026
Top 5 Social Networking Apps in Italy Q4 2025
Explore the performance of the top social networking apps in Italy during Q4 2025, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2025, the social networking landscape in Italy saw significant activity across the top five apps on a unified platform, with data sourced from Sensor Tower.
Threads exhibited consistent weekly downloads, starting at around 57K and peaking at 64K mid-quarter. The app maintained a robust user base, with active users climbing from 4.5M to over 5.1M by the end of December.
Google Meet experienced a gradual decline in downloads, beginning at approximately 28K and dropping to 9.5K by the last week. Active users initially increased to nearly 2.4M but then decreased significantly, finishing the quarter with about 1M users.
Telegram Messenger saw a steady rise in revenue, reaching $148.8K by the end of the quarter. Downloads were relatively stable, hovering around 50K to 62K, while active users slightly declined from 15.1M to 14.2M.
Facebook maintained a steady performance with weekly revenue peaking at $34.2K. Downloads fluctuated, with a notable increase to 67K in late December. Active users remained stable, averaging around 20.2M throughout the quarter.
Lastly, WhatsApp Messenger continued its dominance with downloads ranging from 43K to 60K. Despite minor fluctuations, it sustained a high number of active users, consistently around 38.8M.
For more detailed insights and analytics, visit Sensor Tower's platform.
