Top Social Networking Apps in Ghana: Q4 2025 Performance

In the fourth quarter of 2025, the performance of top social networking applications on a unified platform in Ghana showcases interesting trends. Here's a detailed look at how these apps performed in terms of downloads, revenue, and active users.

Telegram Messenger, published by Telegram FZ-LLC, experienced fluctuations in weekly revenue, peaking at around $2.8K in mid-November. Downloads saw a significant spike in early December, reaching approximately 154K, while weekly active users hovered around 5M, with minor variations throughout the quarter.

Facebook from Meta Platforms, Inc. had a relatively stable revenue trend, with weekly figures ranging from $486 to $615. Downloads remained strong, peaking at about 98K in the last week of December. The app maintained a robust active user base, starting at 5.1M and closing the quarter slightly lower.

WhatsApp Messenger saw impressive download numbers, particularly in mid-December, with figures reaching up to 161K. Active users consistently stayed above 14M, showing a steady increase towards the end of the quarter.

Threads, an offering by Instagram, Inc., displayed modest download numbers, fluctuating between 14K and 19K. Active user numbers experienced a dip mid-quarter but recovered to close the year at approximately 681K.

Messenger, also from Meta Platforms, Inc., maintained a steady download rate, peaking at about 39K in early November. The active user base saw a decline over the quarter, ending at around 1.7M.

These insights, sourced from Sensor Tower, highlight the dynamic nature of app performance in the Ghanaian market. For more detailed analytics and data, Sensor Tower offers comprehensive insights into app trends and performance metrics.