AI Insights · Timothy · January 2026
Top Social Networking Apps in the UK: Q4 2025 Performance
Explore the performance trends of the top social networking apps in the UK during Q4 2025, including downloads, revenue, and active users.
In the fourth quarter of 2025, the top social networking applications in the United Kingdom exhibited varied performance metrics across downloads, revenue, and active users. This analysis uses data from Sensor Tower, offering insights into the trends observed for each app.
Threads, developed by Instagram, Inc., saw a fluctuating pattern in weekly downloads. Starting with approximately 91K, downloads peaked at nearly 119K mid-October before stabilizing around 94K by the end of December. Active users for Threads showed an upward trend, beginning with 7.7M and reaching over 9M by the end of the quarter.
Telegram Messenger experienced a steady increase in revenue, starting at $201K and rising to $244K by the end of December. Downloads remained relatively stable, fluctuating between 85K to 100K. Active users saw a decline from 8.3M to around 8.2M.
WhatsApp Messenger maintained consistent download rates, with numbers ranging from 93K to 121K. Active users remained robust, fluctuating slightly around 52M. Revenue was minimal and sporadic, peaking at $11 in late October.
Life360: Stay Connected & Safe saw a decrease in revenue from $282K to $224K by the end of the quarter. Weekly downloads varied, with a notable peak of 78K in late December. The app's active users increased steadily from 5.3M to over 6M.
Facebook exhibited a stable performance in downloads, maintaining numbers between 79K and 101K. Revenue fluctuated, peaking at $94K in late December. Active users showed a slight decline, ending the quarter at approximately 26.5M.
For more detailed insights and data, you can visit Sensor Tower's platform.
