Top 5 Social Networking Apps in Central America Q4 2025

In the fourth quarter of 2025, the social networking landscape in Central America was dominated by five key applications, each exhibiting unique trends in downloads, revenue, and active users. Sensor Tower provides the data that highlights these dynamics and offers more insights.

Threads saw a varied performance in terms of weekly downloads, starting at approximately 253K and peaking at around 264K in early October. Active users gradually increased from 19.5M to 21.7M by the end of December, showcasing a steady growth in user engagement.

Messenger experienced a consistent rise in weekly revenue, climbing from $74 to $207 by the end of the quarter. Downloads were robust, with a peak of about 338K in mid-October. Active users varied slightly but remained strong, reaching around 45.1M by the end of December.

Telegram Messenger had a notable increase in revenue, starting at $84K and rising to $126K by the end of the quarter. Downloads were fairly stable, averaging around 220K towards the end. Active users showed a slight decline, ending the quarter at approximately 27.3M.

WhatsApp Messenger maintained its dominance with weekly downloads peaking at 414K in late December. Revenue, however, remained modest, fluctuating slightly around $40. Active users were consistently high, ending the quarter with about 108.6M.

Facebook showed steady weekly downloads, with peaks reaching up to 505K. Revenue saw a rise, peaking at $81K mid-December. The number of active users saw a slight decline, finishing the quarter at approximately 69.3M.

These insights from Sensor Tower underline the dynamic nature of social networking apps in Central America, highlighting both growth and challenges in the sector.