Top 5 Social Networking Apps in Bulgaria: Q4 2025 Performance

In the fourth quarter of 2025, the social networking landscape in Bulgaria saw varied performances among the top five applications on the unified platform. Here's a breakdown of the trends for each app, based on data from Sensor Tower.

Threads from Instagram, Inc. showed a fluctuating download pattern, starting with 7.9K downloads at the beginning of October and ending the year with approximately 4.5K downloads. The app maintained a strong base of weekly active users, increasing from around 508K to nearly 599K by the end of December.

WhatsApp Messenger experienced a decline in weekly downloads from about 17.9K to 9.6K throughout the quarter. However, the number of active users rose significantly, reaching over 2M by the last week of December. Revenue remained modest, peaking at $24 in the first week of October.

Bump - hang with friends IRL saw a mixed trend in downloads, starting at 7.3K and dropping to 4.9K by the end of the quarter. Active users showed some fluctuation, with numbers peaking at approximately 116K in mid-October before settling around 98K in December.

Telegram Messenger witnessed a steady decline in downloads from 19.1K to 6.4K over the quarter. Despite this, revenue showed an upward trend, peaking at around $8.5K in the final week. Active users hovered around 1M, with slight fluctuations throughout the period.

Rakuten Viber Messenger maintained a relatively stable download rate, starting at 9.9K and ending at 7.9K. The app's revenue remained consistent, with minor variations, and active users steadily increased, reaching over 3M by the year's end.

These insights highlight the dynamic nature of social networking app usage in Bulgaria. For more detailed analytics and insights, visit Sensor Tower.