Top 5 Social Networking Apps in Australia Q4 2025

In the fourth quarter of 2025, the social networking landscape in Australia saw notable performances from the top five apps on a unified platform. According to data from Sensor Tower, these apps demonstrated varying trends in downloads, revenue, and active user engagement.

Threads, developed by Instagram, Inc., maintained a steady presence with weekly downloads fluctuating between 33K to 48K. The app's weekly active users showed growth, peaking at approximately 3.4M by the end of December.

WhatsApp Messenger experienced consistent weekly downloads, reaching a high of about 63K in early December. Active users remained robust, with the app engaging around 16.1M users weekly by the quarter's end.

Life360: Stay Connected & Safe from Life360 reported a stable increase in weekly revenue, peaking at approximately $177K in late December. Downloads saw an upward trend towards the end of the quarter, with a notable spike to 36K in the week before Christmas. Active users increased steadily, reaching over 2.3M.

Telegram Messenger recorded a gradual rise in weekly revenue, culminating at around $82K in late December. Downloads peaked at nearly 30K in early December, while weekly active users fluctuated slightly, ending the quarter with about 2.3M engaged users.

Facebook, by Meta Platforms, Inc., maintained a consistent download rate, with weekly figures around 40K. Revenue trends were relatively stable, with a slight dip towards the end of the year. Active users hovered around 13.7M throughout the quarter.

These insights reflect the dynamic engagement and reach of these apps in the Australian market. For more detailed analytics, visit Sensor Tower to explore further insights.