Q4 2025 Social Networking App Performance in Bulgaria

In the fourth quarter of 2025, the social networking app landscape in Bulgaria saw varied performance across leading platforms. Data from Sensor Tower provides insights into the weekly trends of downloads, revenue, and active users on a unified platform.

Rakuten Viber Messenger maintained strong user engagement with weekly active users hovering around 3M. The app's revenue showed a consistent pattern, peaking at approximately $7.7K towards the end of December. Download trends were stable, with a notable rise to over 10K in October, followed by a gradual decrease.

Telegram Messenger experienced a steady increase in revenue, reaching about $8.5K in the last week of December. Downloads started high at 19K but declined steadily throughout the quarter. Active users fluctuated slightly, starting at 1.1M and ending the year with a similar figure.

Grindr - Gay Dating & Chat maintained a consistent revenue stream, closing the quarter at $4.3K. Downloads and active users numbers remained relatively flat, reflecting stable but modest engagement.

Discord - Talk, Play, Hang Out saw a significant revenue increase to $5.2K in late December. Downloads fluctuated, peaking at 4.4K at the end of the quarter, while active users grew steadily, reaching over 220K.

Facebook showed stable weekly revenue, with a peak of $3.2K in December. Downloads declined from a high of 31K in October to around 13K by the end of the quarter. Active users remained robust, with numbers consistently above 2M.

These insights, sourced from Sensor Tower, highlight the dynamic nature of social networking apps and their user engagement in Bulgaria. For more detailed analytics and trends, visit Sensor Tower's website.