Top 5 Social Apps Performance in South Africa Q4 2025

In the fourth quarter of 2025, the performance of the top social apps on the unified platform in South Africa revealed intriguing trends. Data sourced from Sensor Tower provides detailed insights into these apps' downloads, revenue, and active user metrics.

TikTok Lite - Save Data & Fast showed a consistent rise in weekly revenue, peaking at approximately $255K by the end of December. Despite a notable drop in weekly downloads from 474K to around 75K, active users fluctuated, ending the year at nearly 24M.

Facebook Lite experienced a peak in weekly revenue of around $46K in early December. Weekly downloads decreased from about 248K to 81K, while active users remained relatively stable, closing the quarter at approximately 12.4M.

Instagram maintained a steady revenue stream, with a slight peak of $11K in late November. Downloads saw a dip, starting at 110K and ending around 63K, with active users slightly increasing to nearly 8M by the end of the quarter.

Status Saver - Video Saver had a minimal revenue impact, peaking only at $24 by the end of September. Downloads remained stable, ranging from 24K to 37K, while active users showed an upward trend, reaching about 1.2M in late December.

NGL: ask me anything saw its revenue grow steadily, peaking at $4K in late November. Downloads were volatile, with a high of 31K in early December, while active users decreased slightly, ending the year at around 315K.

For more detailed insights, visit Sensor Tower's platform to explore further data and trends in app performance.