AI Insights · Timothy · January 2026
Top 5 Social Apps Performance in Uruguay Q4 2025
Explore the trends in downloads, revenue, and active users for the top social apps in Uruguay during Q4 2025, with data insights from Sensor Tower.
In the fourth quarter of 2025, TikTok - Videos, Shop & LIVE showed a strong performance in Uruguay, with weekly downloads climbing steadily from 10.8K at the start of the quarter to 14.9K by the end. Revenue saw fluctuations, peaking at around $17.6K in early December, while weekly active users increased from 704K to 677K.
Instagram experienced a rise in weekly downloads, starting at 9.6K and reaching 13.2K towards the end of the quarter. Revenue varied slightly, with a high of approximately $3.8K in late October. Active users remained relatively stable, hovering around 820K.
Facebook saw moderate download growth, increasing from 10K to 10.5K by the quarter's close. Revenue remained fairly consistent, peaking at $1.2K in early October. Active users displayed stability, maintaining around 775K.
Threads maintained a steady download rate, averaging around 6.5K weekly. Active users showed an upward trend, rising from 488K to 623K over the quarter.
SUGO: Voice Chat Party experienced a varied download pattern, with numbers ranging from 1.9K to 2.2K. Revenue displayed a gradual increase, reaching approximately $2.6K in mid-December. Active users showed a slight upward trend, closing the quarter at 4.6K.
These insights, sourced from Sensor Tower, provide a comprehensive view of the social app landscape in Uruguay for Q4 2025. For more detailed analytics, visit Sensor Tower's platform.
