Top 5 Social Apps Performance in Ukraine, Q4 2025

In the fourth quarter of 2025, the top social apps in Ukraine demonstrated varied performance trends on the unified platform, with data insights provided by Sensor Tower. Here's a detailed look at each app's metrics.

TikTok - Videos, Shop & LIVE displayed robust weekly revenue, starting at approximately $592K and peaking at $650K by the end of December. Weekly downloads fluctuated, beginning around 110K, dipping mid-quarter, and surging to 128K in late December. The app’s active users remained consistently high, nearing 12.6M by the quarter's end.

Instagram saw stable weekly revenue, generally hovering around $2.8K to $3.2K, with a slight dip to $2.3K in the final week. Downloads maintained a steady pace, concluding the quarter at 59K. Active users remained stable, fluctuating around 9.8M.

Пенсійний фонд, despite generating no revenue, had a notable presence with downloads starting at 68K and declining to 36K. Active users showed a growth pattern from 388K to nearly 500K by the end of the quarter.

Facebook experienced a gradual increase in weekly revenue, reaching $2.7K in December. Downloads fluctuated slightly, ending at 46K. Active users saw a steady rise, peaking at over 9.1M.

Резерв+, although not generating revenue, recorded downloads starting at 42K, peaking mid-quarter, and then declining to 33K. Active users varied, with a peak of 2.6M users in early December.

These insights reflect the dynamic nature of app performance in Ukraine's social media landscape. For more detailed analytics, visit Sensor Tower.