Top Social Apps Performance in Tunisia: Q4 2025

In the fourth quarter of 2025, the top social apps in Tunisia demonstrated varied performance metrics across downloads, revenue, and active user engagement, according to data from Sensor Tower.

TikTok - Videos, Shop & LIVE from TikTok Pte. Ltd. saw its weekly revenue fluctuate, peaking at approximately $3.5K in early December. Downloads were robust, with a notable peak of 54.9K in late September, while weekly active users consistently hovered around 3.5M, showing a slight increase towards the end of the quarter.

Instagram, developed by Instagram, showed a steady revenue stream throughout the quarter, reaching up to $986. Weekly downloads started strong at 47.2K, gradually tapering off to around 30K by the end of December. Active users remained stable, averaging around 3.9M.

Facebook by Meta Platforms, Inc. experienced a more modest revenue range, with figures around $718 at the start, decreasing slightly by the end of the quarter. Downloads showed a downward trend from 48.9K to approximately 27.9K. Active user numbers were consistent, maintaining around 5.8M.

Threads, also by Instagram, had no revenue figures but showed a gradual decline in downloads from 15.3K to 9.7K. Active users, however, remained relatively stable, with a slight uptick towards the end, reaching over 916K.

Meta AI - Vibes & AI Glasses from Meta Platforms, Inc. also did not report revenue. Downloads decreased from 10.2K to 4.2K over the quarter. Active user engagement grew from 39.7K to 48.6K before tapering off slightly at the end.

For more detailed insights and analytics, you can visit Sensor Tower's website.