Top 5 Social Apps Performance in El Salvador Q4 2025

In the fourth quarter of 2025, the top social apps in El Salvador showcased varied performance metrics across downloads, revenue, and active users. This analysis, based on Sensor Tower data, provides insights into how these apps fared in the market.

TikTok - Videos, Shop & LIVE saw a stable revenue pattern, starting at approximately $54K and closing the quarter at $46K. Downloads showed a decreasing trend, beginning at around 38K and ending at 31K. Active users remained relatively consistent, fluctuating slightly from 2.13M to 2.07M.

Facebook maintained steady revenue, peaking at $1.7K during late November. Download numbers varied, starting at 26K and dropping to 23K by the end of December. Active users remained stable, hovering around 2.39M throughout the quarter.

Instagram experienced a slight decline in revenue, beginning at $1.1K and ending at $875. Downloads also decreased from 21K to 19K, while active users showed a slight increase, wrapping up the quarter at 2.15M.

Threads did not generate revenue but saw a steady download performance, peaking at 8.5K mid-October. Active users increased slightly from 146K to 145K by the end of December.

Tango: Live Stream, Video Chat had a modest revenue increase, reaching $505 by December. Downloads showed an upward trend, peaking at 4.3K in early December. Active users also rose, ending at 7.8K.

These insights from Sensor Tower highlight the dynamic landscape of social media apps in El Salvador during Q4 2025. For more detailed analysis, visit Sensor Tower's platform.