Social Apps Performance on Unified Platform in Sweden Q4 2025

In the fourth quarter of 2025, TikTok - Videos, Shop & LIVE showed a notable increase in weekly revenue, peaking at approximately $664K in late December. Downloads remained relatively stable, with a slight fluctuation around 9K weekly. Active users experienced slight variations, starting at over 1.2M and closing the quarter at a similar level.

Instagram experienced a steady revenue flow, reaching up to $18.7K in late December. Weekly downloads hovered around 7K, while active users consistently surpassed 1M, demonstrating a stable user base.

Threads saw a peak in downloads in mid-October with over 18K, but revenue remained at zero. Active users fluctuated, reaching a high of approximately 1.3M by the end of December.

Facebook maintained steady weekly downloads, around 5K, with revenue peaking at $21.3K in late December. Active user numbers consistently exceeded 2M throughout the quarter.

Finally, Supertext Messenger saw a gradual decrease in downloads from 3.9K to under 2K by the quarter's end. Revenue was minimal, and active users decreased from over 120K to below 100K.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.