AI Insights · Timothy · January 2026
Top 5 Social Apps Performance on Unified Platform in Romania Q4 2025
Discover the performance trends of the top social apps in Romania during Q4 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the fourth quarter of 2025, the social app landscape in Romania showcased notable trends across the top five applications on a unified platform. This analysis, based on data from Sensor Tower, provides insights into each app's weekly performance metrics.
Facebook experienced a mixed quarter. Weekly revenue peaked at approximately $10.3K in mid-November, while weekly downloads fluctuated, reaching a high of 42K in late December. Active users remained relatively stable, hovering around 7.7M throughout the quarter.
TikTok - Videos, Shop & LIVE saw a significant increase in weekly revenue, culminating at nearly $797K by the end of December. Weekly downloads showed a moderate pattern, peaking at 35.6K in the third week of December. Active users remained consistent, averaging around 4.7M.
Instagram had a stable quarter with weekly active users slightly decreasing from 4.8M to 4.7M. Weekly revenue remained steady, with a minor decline towards the end of the period, while downloads peaked at 26.6K in the week before Christmas.
Threads maintained consistent weekly downloads, with a slight uptick in December reaching 13.5K. Active users increased steadily, finishing the quarter at approximately 1.36M.
Finally, Meta AI - Vibes & AI Glasses showed a strong upward trend in both downloads and active users. Downloads surged to 12K by late December, and active users nearly doubled from 5.5K to over 22K.
These insights, sourced from Sensor Tower, reflect the evolving dynamics of social apps in Romania. For more detailed analysis and further insights, visit Sensor Tower.
