Top 5 Social Apps Performance in Portugal: Q4 2025

In the fourth quarter of 2025, the social app landscape in Portugal saw significant activity, with TikTok - Videos, Shop & LIVE leading the way. Weekly revenue for TikTok fluctuated, peaking at around $145K at the start of the quarter and settling at $118K by the end of December. Downloads showed a notable rise mid-quarter, reaching approximately 16.4K in late December, while active user numbers remained robust, averaging around 1.4M weekly.

Facebook maintained a steady revenue stream throughout the quarter, with weekly figures hovering between $4K and $5K. The app experienced a consistent download rate, peaking at 15.9K in the week of December 22. Active users saw a gradual increase, ending the year near 2.7M.

Instagram experienced modest fluctuations in revenue, with a high of $13.3K in mid-October before declining to $8.9K by year-end. Downloads increased significantly towards the end of the quarter, reaching approximately 13.2K in late December. Active user engagement remained strong, averaging just over 2M.

Threads showed robust download activity, peaking at 18.9K in mid-November. Active users displayed a positive trend, reaching about 1.7M towards the end of December.

Finally, Meta AI - Vibes & AI Glasses recorded a significant increase in downloads from early November, peaking at nearly 10K in early December. Active users also saw a steady rise, culminating at nearly 18K by the end of the quarter.

These insights are derived from data provided by Sensor Tower, offering a comprehensive view of social app performance in Portugal. For further analysis and detailed metrics, visit Sensor Tower's platform.