Top Social Apps Performance on Unified Platform in Poland Q4 2025

In the fourth quarter of 2025, Poland's social app landscape witnessed varying trends across the top five applications, with data sourced from Sensor Tower. Here's a detailed look at their performance on the unified platform.

TikTok - Videos, Shop & LIVE, from TikTok Pte. Ltd., saw an upward trend in weekly downloads, peaking at approximately 68.8K in the week of December 22. Revenue trends exhibited fluctuation, reaching around $623.9K in early November, before declining towards the end of the quarter. Active user numbers remained robust, hovering around 6.4M throughout the period.

Facebook, published by Meta Platforms, Inc., maintained a steady download rate, hitting a high of 49.9K in the week of December 22. Revenue showed modest growth, with a peak of approximately $17.9K in late December. Active users slightly decreased from 13M to 12.7M by the quarter's end.

Instagram, also by Meta, experienced a surge in weekly downloads, reaching 49.1K in late December. Revenue remained relatively stable, with minor fluctuations around the $15K mark. Active users consistently averaged close to 6.9M.

Threads, from Instagram, showed a dynamic download pattern, peaking at 44.6K in early November. Despite having no revenue data available, active users demonstrated an increase, ending the quarter at approximately 2.6M.

Friends – Raise AI Companions, published by SLAY GmbH, saw a significant spike in downloads in mid-November with 43K. Revenue showed a notable rise, reaching around $3K by late December. Active user figures increased steadily, closing the quarter at about 103.7K.

These insights provide a snapshot of the social app market in Poland during this period. For more detailed analytics, visit Sensor Tower.