AI Insights · Timothy · January 2026
Social Apps Performance in Oceania Q4 2025
Explore the performance trends of the top five social apps in Oceania during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the top five social apps on the unified platform in Oceania showcased varied performances, according to data from Sensor Tower.
Facebook from Meta Platforms, Inc. saw a steady decrease in weekly revenue, starting at about $62K and ending at approximately $46K. Weekly downloads fluctuated, peaking at around 56K in late November, while weekly active users decreased slightly from 15.8M to 15.6M.
TikTok - Videos, Shop & LIVE experienced a strong revenue performance, reaching a high of $1.39M in mid-December. Downloads rose significantly towards the end of the quarter, peaking at around 64K. Active users remained relatively stable, ending the quarter at about 9.6M.
Instagram reported a decline in revenue, closing the quarter at around $35K. Downloads increased steadily, with a peak of 54K in mid-December. Active users showed a slight decrease, from 8.7M to 8.6M.
For Threads, downloads fluctuated, starting at 53K and peaking at 58K in October. Active users demonstrated growth, rising from 3.4M to over 3.9M by the end of December.
Reddit continued to show modest revenue, maintaining around $2K throughout the quarter. Downloads varied, with a peak of 23K in mid-November. Active users showed a slight increase, ending at 1.6M.
These insights reflect the diverse market dynamics of social apps in Oceania. For more detailed data and analysis, visit Sensor Tower.
