Top 5 Social Apps Performance in New Zealand Q4 2025

During the fourth quarter of 2025, the top social apps in New Zealand showcased varied performance trends across downloads, revenue, and active users.

Facebook experienced a strong quarter with weekly revenue peaking at around $9.3K in late December. Downloads showed a peak of approximately 13.7K during the same period, while active users hovered around 1.9M, showing slight fluctuations.

Instagram saw its weekly revenue reach a high of about $5.1K towards the end of December. The app’s downloads peaked at approximately 13.1K in late November, and active users remained stable around 750K.

TikTok - Videos, Shop & LIVE showed robust revenue figures, with a peak around $234K in mid-October. Downloads reached about 11.9K in late December, and the app maintained over 1M active users throughout the quarter.

Threads had no revenue reported, but downloads peaked at 12.5K in October. Active users varied, with a notable increase to approximately 530K by the end of December.

Tango: Live Stream, Video Chat saw a noticeable rise in revenue, reaching $1.4K in early December. Downloads spiked dramatically to about 9.8K in mid-November, with active users peaking at around 12.4K during the same period.

These insights, sourced from Sensor Tower, provide a snapshot of the competitive landscape in New Zealand’s social app market. For more detailed analytics and trends, visit Sensor Tower’s platform.