Top 5 Social Apps Performance in Norway Q4 2025

In the fourth quarter of 2025, social apps in Norway experienced notable shifts in key performance metrics. Data from Sensor Tower highlights trends in downloads, revenue, and active users across both iOS and Android platforms.

Instagram saw a varied revenue pattern, peaking at nearly $10.8K in the week of October 20 and December 22. Weekly downloads showed a gradual decline, starting at 5.7K in early October and closing at 5.2K by the end of December. Active users fluctuated slightly, with a notable increase reaching approximately 404.7K in late December.

TikTok - Videos, Shop & LIVE maintained strong revenue throughout the quarter, with a peak of about $247.4K in mid-December. Downloads decreased steadily from 5.2K to 4.3K over the quarter. However, active users saw an upward trend, climbing from 387.9K to 437.8K.

Threads experienced a varied download rate, starting at 7.6K and ending with a boost to 9.4K by the end of December. Active users increased significantly, reaching 346K by the quarter's end, despite having no revenue generation during this period.

Facebook demonstrated a strong revenue performance, with a peak of $20.5K in late December. Downloads remained relatively stable, hovering around 2.5K. Active users fluctuated slightly but remained high, with a peak of 900.9K in mid-December.

VK: music, video, messenger had modest revenue, with a peak of $132 in mid-October. Downloads decreased significantly from 1K to 386 by the end of December. Active users remained relatively stable, closing the quarter at 19K.

These insights reveal the dynamic nature of social app performance in Norway, with each app showing distinct trends. For more detailed insights, visit Sensor Tower.