Top 5 Social Apps Performance in Nigeria, Q4 2025

In the fourth quarter of 2025, the social app landscape in Nigeria revealed intriguing trends across various metrics, based on data from Sensor Tower.

Facebook Lite by Meta Platforms, Inc. saw its weekly downloads fluctuate, starting at 344K and ending the quarter with a peak of 355K. Revenue trends were steady, with weekly figures averaging around $12K, peaking at $13.9K in late November. Active users remained robust, fluctuating around 24M throughout the quarter.

TikTok - Videos, Shop & LIVE from TikTok Pte. Ltd. experienced a steady rise in active users, reaching over 20M by the end of December. Weekly downloads saw a significant uptick towards the end of the quarter, peaking at 337K. Revenue showed a consistent pattern, maintaining an average of $85K weekly.

Instagram reported a slight increase in active users, closing the quarter with approximately 10.9M. Downloads peaked at 189K in the last week of December. Revenue remained relatively stable, with weekly earnings averaging $10K.

Threads maintained a consistent download rate, ranging between 67K to 85K. Active users grew steadily throughout the quarter, ending with 2.6M.

Status Saver - Video Saver showed a moderate increase in downloads towards the end of the quarter, reaching 49K. Active users experienced a gradual rise, peaking at 3.1M in mid-December.

For more detailed insights and data on app performance, you can visit Sensor Tower's platform.