Top 5 Social Apps Performance in the Middle East Q4 2025

In the fourth quarter of 2025, the top social apps in the Middle East exhibited varied performance trends across downloads, revenue, and active users. Here’s a closer look at the data provided by Sensor Tower.

TikTok - Videos, Shop & LIVE saw a notable fluctuation in weekly revenue, starting at approximately $3.5M and experiencing a slight dip before recovering to $3.4M by the end of December. Downloads for TikTok showed a consistent upward trend, peaking at around 621K in mid-December. The app maintained a robust active user base, increasing from 38.8M to 39.5M over the quarter.

Instagram experienced a gradual decline in weekly revenue, ending the quarter at approximately $74.8K. However, downloads saw an increase, reaching about 345K in early November. The app’s active users remained stable, hovering around 19M throughout the quarter.

Facebook demonstrated a steady revenue pattern, closing the quarter at approximately $80.7K. Downloads fluctuated slightly but peaked at around 327K in early December. Active user numbers remained consistent, with a slight increase from 26.3M to 26.4M.

Threads did not generate revenue during this period. Downloads showed a declining trend, starting at 133K and ending at 110K. Active users, however, increased steadily, reaching 9.3M by the end of December.

Bigo Live - Live Streaming App saw a peak in weekly revenue at $215K in late November, with a gradual decline following. Downloads remained stable, averaging around 45K. Active users decreased initially but rebounded to 629K by the end of the quarter.

These insights highlight the dynamic nature of social app engagement in the Middle East. For more detailed analytics and trends, visit Sensor Tower.