Top Social Apps in Latin America: Q4 2025 Performance

In the fourth quarter of 2025, the social app landscape in Latin America saw significant movements across various metrics. Data sourced from Sensor Tower provides insights into the performance of the top five social apps on a unified platform.

TikTok Lite - Save Data & Fast experienced a notable increase in weekly revenue, peaking at around $3.6M in mid-November. Downloads fluctuated but ended the quarter strong at approximately 3.3M in the final week. The app maintained a robust number of active users, climbing to about 345M by the end of December.

Instagram showed a gradual decline in weekly revenue, closing the quarter at nearly $236K. Download numbers remained relatively stable with a slight uptick in late December, reaching 2M. Active users increased slightly over the quarter, ending at 220M.

Facebook saw a steady weekly revenue, peaking in mid-December at about $166K. The app's downloads saw some fluctuations, with a peak of 1.7M in late December. Active users remained stable, closing the quarter at around 218M.

Threads had a consistent increase in downloads, peaking at approximately 868K in mid-October. Active users also rose steadily, reaching about 94.6M by the end of the quarter.

Meta AI - Vibes & AI Glasses showed a decline in downloads, ending the year at 350K. However, active users increased significantly throughout the quarter, reaching nearly 2.7M.

For more detailed insights and data, please visit Sensor Tower's website.