AI Insights · Timothy · January 2026
Top 5 Social Apps Performance in Kenya: Q4 2025
Discover how the top 5 social apps performed in Kenya during Q4 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the fourth quarter of 2025, the top social apps in Kenya demonstrated varied performance across downloads, revenue, and active user metrics. Here's a closer look at their trends:
TikTok Lite - Save Data & Fast saw a fluctuating revenue pattern, peaking at approximately $20.9K at the start of the quarter and ending the year around $17.1K. Downloads remained robust, starting at 119.8K and climbing to 132.4K by the year's end. Active users hovered around 8.7M to 8.9M throughout the quarter.
Facebook Lite experienced stable revenue, with a slight dip from $2.7K to $1.7K. Downloads increased towards the end of the quarter, reaching 112.4K. The app maintained a steady active user base, fluctuating between 5.7M and 5.8M.
Instagram showed a gradual decline in revenue from $1.9K to $1.4K. Downloads climbed steadily, starting at 66K and peaking at 114K. Active users saw an increase, reaching up to 4.3M by the end of December.
BIBO - Friends, Chat, Call faced a revenue decline from $725 to $352 in December but rebounded slightly to $1.0K by the end of the month. Downloads dropped significantly from 24.4K to 1.5K. Active users decreased from 97.2K to 82.9K.
SOYO: Meet & Chat Party saw a revenue increase in December, peaking at $1.3K. Downloads initially rose from 12K to 22K but plummeted to 2.6K by the quarter's end. Active users decreased from 48.8K to 22.2K.
These insights are sourced from Sensor Tower, offering a detailed look into app performance. For more comprehensive data, visit Sensor Tower's platform.
