Top 5 Social Apps Performance in Italy Q4 2025

In the fourth quarter of 2025, the top five social apps in Italy showed varied performance in terms of downloads, revenue, and active users. This data, sourced from Sensor Tower, provides an insightful overview of these trends.

TikTok - Videos, Shop & LIVE experienced a significant increase in weekly revenue, starting at $1.1M and peaking at $1.6M by the end of December. Weekly downloads fluctuated, with a high of 73K in early November, while active users remained stable, closing the quarter at over 11M.

Facebook saw relatively stable weekly revenue around $30K, with a slight peak in mid-December. Downloads varied, peaking at 67K in late December, while active users hovered around 20M throughout the quarter.

Instagram showed a decline in weekly revenue, ending at $43K. However, downloads increased towards the end of the quarter, reaching 61K in late December. Active users remained consistently high, slightly increasing to 15.5M.

Threads did not generate revenue but maintained a healthy download rate, peaking at 64K in early November. Active users showed an upward trend, closing the quarter at over 5M.

Meta AI - Vibes & AI Glasses also recorded no revenue but saw a notable increase in downloads, reaching 67K by late December. Active users rose sharply, ending the quarter at around 212K.

For more detailed insights into the performance of these apps, visit Sensor Tower.