AI Insights · Timothy · January 2026
Top Social Apps Performance in Israel Q4 2025
Explore the performance trends of the top social apps in Israel during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the performance of the leading social apps in Israel showcased varied trends across downloads, revenue, and active users. Data from Sensor Tower provides insights into these metrics.
TikTok - Videos, Shop & LIVE experienced a robust performance in weekly revenue, peaking at approximately $663K in mid-December. Downloads saw a noticeable increase in December, reaching around 24K in the week of December 22. Active users fluctuated slightly, starting at 1.7M and ending the quarter at approximately 1.7M.
Instagram maintained a steady presence with weekly revenue averaging around $16K. Downloads peaked at 21K in late November, while active users consistently hovered above 2.1M throughout the quarter.
Facebook showed moderate revenue fluctuations, reaching a high of approximately $10K in early December. Weekly downloads varied, peaking at 20K in late November, with active users maintaining a strong base around 3.5M.
Me - Caller ID & Spam Blocker from NFO LTD saw a revenue peak of $39K in mid-November. Downloads increased steadily, peaking at 9.4K in late November. Active users remained stable, ranging from 1.2M to 1.3M.
Threads observed no revenue generation; however, it achieved a notable peak in downloads with over 20K in mid-October. Active users fluctuated, starting at 1M and declining to approximately 996K by the quarter’s end.
These insights reveal the dynamic nature of app usage and monetization within the Israeli market. For more detailed analytics, visit Sensor Tower's platform.
