Top 5 Social Apps Performance in Croatia Q4 2025

In the fourth quarter of 2025, the performance of the top social apps in Croatia showcased varied trends across downloads, revenue, and user engagement.

TikTok - Videos, Shop & LIVE saw a strong finish to the year with weekly revenue peaking at around $50K by the end of December. Weekly downloads fluctuated, reaching a high of approximately 5.3K, while active users showed a general upward trend, surpassing 625K by the quarter's end.

Instagram experienced a decline in weekly revenue, starting at about $4.5K and ending at approximately $3K. Downloads remained steady, peaking at 3.8K in late December, and active users hovered around 680K throughout the quarter.

Facebook maintained a consistent presence with weekly revenue fluctuating between $2K and $2.9K. Downloads peaked at 3.9K, while active users remained robust, consistently above 800K.

Threads showed a significant rise in active users, reaching over 600K by late December. Downloads saw a decline towards the end of the quarter, with numbers dropping to 3.4K before rebounding slightly.

Meta AI - Vibes & AI Glasses displayed a notable increase in both downloads and active users. Starting with downloads at just a few hundred, the app surged to over 2K weekly downloads by December. Active users mirrored this growth, rising from about 1.3K to over 4.6K.

These insights, derived from Sensor Tower data, provide a comprehensive view of the social app landscape in Croatia, highlighting key performance metrics as the year concluded.