Top Social Apps Performance in Guatemala: Q4 2025

In the fourth quarter of 2025, the top social apps in Guatemala showcased varied performance trends on the unified platform, according to data from Sensor Tower. Here's a closer look at the weekly metrics for these leading applications:

TikTok - Videos, Shop & LIVE saw a consistent performance in terms of weekly downloads, starting at approximately 49.7K at the beginning of October and peaking at around 63.7K by the end of December. The app's weekly revenue fluctuated, reaching a high of nearly $95.9K in late November. The active user base remained robust, averaging around 4.8M throughout the quarter.

Facebook experienced steady weekly downloads, increasing from 44.1K to a peak of 51.2K in late December. The revenue trend was relatively stable, with minor fluctuations around the $1.9K mark. Active users hovered around 4.4M, showing slight growth towards the end of the quarter.

Instagram maintained a consistent download rate, with numbers reaching up to 39K in the final weeks of the year. Revenue saw a gradual decline, starting at $2.5K and dropping to $1.5K. The active user trend showed a slight increase, peaking at 3.5M mid-December.

Meta AI - Vibes & AI Glasses recorded a downward trend in weekly downloads, beginning with 12.7K and decreasing to 6.5K by the end of the quarter. Despite this, active users increased steadily to around 22.9K by December's close.

Threads showed a fluctuating download pattern, with a notable drop to 9.5K in early December before climbing back to 12.7K. Active users grew significantly, beginning at 878K and reaching 1.1M by the end of the quarter.

These insights highlight the diverse performance trends of top social apps in Guatemala, reflecting user engagement and market dynamics. For more detailed analytics and insights, visit Sensor Tower.