Top 5 Social Apps Performance in Greece Q4 2025

In the fourth quarter of 2025, the top social apps in Greece displayed varied performance trends across downloads, revenue, and active user metrics, according to data from Sensor Tower.

TikTok - Videos, Shop & LIVE maintained a relatively stable weekly revenue, averaging around $270K, with a peak of approximately $285K in late November. Downloads started at 15.6K and rose to 20K by late December, indicating a positive trend in user acquisition. Active users also increased, reaching about 2.3M by the end of the quarter.

Facebook experienced a slight fluctuation in weekly revenue, peaking at $5.4K in mid-November. Downloads saw a gradual rise, starting at 12.4K and growing to 13.5K by late December. Active users remained robust, ending the quarter at approximately 2.6M.

Instagram showed a notable increase in weekly revenue, spiking to $10.3K in late November. Downloads followed a similar upward trend, peaking at 13.2K in late December. However, active users saw a slight decline towards the end of the quarter, finishing at 2.2M.

Threads did not generate revenue but had a consistent download pattern, peaking at 12.3K in mid-November. Active users increased steadily, reaching 1.2M by the end of December.

Meta AI - Vibes & AI Glasses also did not record revenue but saw a significant rise in downloads, reaching 8.5K in early December. Active users grew considerably throughout the quarter, ending at approximately 14K.

These insights highlight the dynamic nature of social app usage in Greece, with varying trends across different metrics. For more detailed insights, visit Sensor Tower.