AI Insights · Timothy · January 2026
Top Social Apps Performance in Ghana Q4 2025
Explore the performance trends of the top social apps in Ghana during Q4 2025, featuring insights on downloads, revenue, and user engagement.
In the fourth quarter of 2025, the top social apps in Ghana showcased varied performance trends on the unified platform. Here’s a look at the highlights based on data from Sensor Tower.
TikTok - Videos, Shop & LIVE maintained a robust presence with weekly downloads fluctuating between 105K and 134K. The app also experienced a steady rise in weekly revenue, peaking at approximately $22K in late November. Active users increased from 5.8M to 6.8M over the quarter.
Facebook Lite showed consistent weekly downloads, ranging from 83K to 98K. Revenue remained stable, hovering around $500 to $600 weekly. Active users saw a slight decline, starting at 5.1M and ending at 5M.
Instagram had a notable surge in downloads mid-quarter, reaching 66K in early December. Revenue saw a gradual decline, ending the quarter at around $530. Active users fluctuated, with a minimal increase from 1.8M to 1.9M.
Status Saver - Video Saver experienced growth in downloads, peaking at 20K in late December. Though it reported no revenue, active users decreased from 355K to 258K throughout the quarter.
Finally, BIBO - Friends, Chat, Call saw a sharp decline in downloads, dropping from 17K to 2.5K. Revenue decreased from $400 to $190, while active users remained relatively stable around 50K.
For more insights and detailed analytics, visit Sensor Tower.
