AI Insights · Timothy · December 2025
Top 5 Social Apps Performance in the UK: Q4 2025 Overview
Explore the performance trends of the top 5 social apps in the UK during Q4 2025, with insights on downloads, revenue, and active users.
In the fourth quarter of 2025, the top social apps in the United Kingdom showed dynamic trends in downloads, revenue, and active users. This data, sourced from Sensor Tower, provides a comprehensive view of the market.
TikTok - Videos, Shop & LIVE demonstrated a robust performance with weekly revenue peaking at $3.4M in late December. Downloads consistently increased, reaching approximately 134K in the final week. Active users also showed a healthy growth, climbing from 12.9M to 13.5M throughout the quarter.
Facebook maintained steady weekly revenue, fluctuating around $85K. Downloads peaked at over 100K in the week before Christmas, while active users saw a slight decline, ending the quarter at 26.5M.
Instagram experienced stable download growth, with a peak of 111K in the last week of December. Revenue showed some fluctuation, ending the quarter at $61K, while active users remained relatively stable, hovering around 18.2M.
Threads saw significant fluctuations in downloads, peaking at 119K in mid-October. Active users increased steadily, reaching over 9M by the end of the quarter.
Reddit showed moderate revenue increases, with a peak of $4.2K in December. Downloads experienced a notable increase, reaching 46K in the last week, while active users grew slightly, ending the quarter at 3.7M.
These trends reflect the dynamic nature of the social app market in the UK, with varying growth patterns in downloads, revenue, and user engagement. For more detailed insights, visit Sensor Tower.
