Top 5 Social Apps Performance on Unified Platform in Europe Q4 2025

In the fourth quarter of 2025, the top social apps in Europe showcased varying trends across downloads, revenue, and active users, according to Sensor Tower. Here’s a closer look at their performance.

TikTok - Videos, Shop & LIVE maintained strong weekly revenue throughout the quarter, peaking at approximately $22.7M in mid-December. Downloads fluctuated but ended on a high note with around 1.8M in the last week of December. Active users remained steady, reaching over 186M by the quarter's end.

Instagram experienced consistent weekly downloads, peaking at 1.27M in late October. Revenue saw slight fluctuations, with a peak of around $650K in December. Active users grew steadily, concluding the quarter with approximately 189M.

Facebook showed a modest increase in downloads by the end of December, reaching over 1M. Revenue experienced a notable spike in late December, hitting $446K. Active user figures remained stable, closing the quarter at about 187M.

Likee - Short Video Community saw its downloads peak at 355K in the final week of the quarter. Revenue varied slightly, peaking at $21K in early November. Active users saw minor fluctuations, ending the quarter with approximately 16.4M.

Threads experienced a dip in downloads mid-quarter but rebounded to 816K by the end of December. Active users demonstrated a significant increase, reaching over 60M in the final week.

For more detailed insights and data analysis, visit Sensor Tower.