Top 5 Social Apps Performance on Unified Platform in Egypt, Q4 2025

In the fourth quarter of 2025, the performance of the top social apps in Egypt showcased diverse trends in downloads, revenue, and active users. These insights, sourced from Sensor Tower, highlight the evolving landscape of social media usage in the region.

TikTok - Videos, Shop & LIVE experienced fluctuating weekly revenue, peaking at approximately $101K in the final week of December. Downloads saw a notable increase towards the end of the quarter, reaching around 371K. Active users remained relatively stable, with a slight decrease from 40.5M to 39.3M.

Facebook maintained consistent revenue across the quarter, with a brief peak at $11.4K in mid-December. Weekly downloads varied, with a high of 234K in the last week. Active users showed a gradual decline from 47.6M to 45.4M.

Instagram saw a decline in revenue throughout the quarter, ending with $4.5K. Downloads fluctuated slightly, culminating in a rise to 202K by the end of December. Active users remained steady, hovering around 24.3M.

Threads had no revenue data available but showed a consistent download pattern, with a slight increase to 87K in the last week. Active users peaked significantly in mid-December at 8.5M.

Timo - Chat Near & Real Friend showed a gradual increase in revenue, reaching $1.5K in the final week. Downloads peaked mid-quarter with 78K but saw a decline to 34K by the end of December.

These trends illustrate the dynamic nature of social app engagement in Egypt, with each platform exhibiting unique patterns in user interaction and monetization. For more detailed insights, visit Sensor Tower.