Top 5 Social Apps Performance in Estonia Q4 2025

In the fourth quarter of 2025, Estonia witnessed notable trends in the performance of leading social apps on a unified platform. Here's a closer look at the data provided by Sensor Tower.

TikTok - Videos, Shop & LIVE saw a fluctuating trend in weekly revenue, starting at approximately $20.6K and peaking at $21.9K in early December. Weekly downloads remained relatively stable, ranging from 1.1K to 1.3K.

Instagram experienced a decline in weekly revenue over the quarter, starting at $1.9K and ending at around $1.2K. Downloads varied slightly, with a low of 875 and reaching up to 1K towards the end of December.

Facebook displayed a varied revenue pattern, beginning at $593 and peaking at $805 in late December. The app's downloads also showed some variation, peaking at 915 in early December.

Threads maintained a steady weekly download rate, starting from 1.5K and reaching 1.8K in late October. However, there was no revenue reported during this period.

Moj: Short Drama & Reels saw an increase in downloads early in the quarter, starting at 208 and peaking at 498 in late October, with no revenue data available.

For more insights and detailed data, visit Sensor Tower's platform.