Top 5 Social Apps Performance in Ecuador Q4 2025

In the fourth quarter of 2025, the social app landscape in Ecuador saw some interesting trends. According to data from Sensor Tower, the performance of the top five social apps on a unified platform showcased varied patterns in downloads, revenue, and active users.

TikTok - Videos, Shop & LIVE experienced a steady climb in weekly downloads, peaking at 96K during the week of December 22. Revenue was robust, with a notable peak of approximately $140K in early November, although it tapered to about $97K by the end of December. Active users remained consistently above 12M throughout the quarter.

Facebook maintained stable weekly downloads, averaging around 70K, with a slight increase in November. Revenue hovered around $2K, with a modest increase observed at the end of December. Active users showed resilience, reaching a peak of approximately 7.7M in the final week.

For Instagram, weekly downloads fluctuated slightly, averaging around 54K, while revenue experienced a gradual decrease to roughly $2.2K by the end of the quarter. Active users consistently hovered around 5.5M, with a slight rise towards the end.

Clapper: Video, Live, Chat saw a significant spike in downloads mid-quarter, reaching over 31K in October, before settling around 11K by December's end. Revenue showed a steady increase, ending at approximately $1.6K. Active users fluctuated, peaking at 48K in early November.

Finally, SUGO：Voice Chat Party witnessed a notable rise in downloads, culminating in a peak of 24K in the last week of December. Revenue showed consistency, with a slight rise to about $6.7K towards the end. Active users grew steadily, reaching over 51K by the quarter's close.

For more detailed insights and data, visit Sensor Tower's website.