Social Apps Performance in Algeria - Q4 2025

In the fourth quarter of 2025, the performance of leading social apps in Algeria showed varied trends across downloads, revenue, and active users. This analysis leverages data from Sensor Tower, providing insights into the unified platform performance.

TikTok - Videos, Shop & LIVE experienced a gradual decline in weekly revenue, starting at approximately $12.9K and dropping to around $7K by the end of December. Weekly downloads also saw a decrease, beginning at 278.9K and closing the quarter at 151.3K. Meanwhile, the app maintained a steady weekly active user base, fluctuating around 20.8M.

Instagram showed a consistent decrease in weekly revenue, starting at $1.8K and ending at $1.1K. Weekly downloads started at 246.1K and saw a notable dip to 142.2K by the end of the quarter. Active users remained stable overall, with a slight increase towards the end, reaching 16.7M.

Facebook Lite saw a decline in both revenue and downloads. Revenue decreased from $1.7K to $1K, while downloads fell from 222.5K to 122.3K. However, the app retained a strong active user count, averaging around 23M.

Threads presented a steady trend in active users, increasing from 3.1M to 3.6M. Downloads showed a downward trend, starting at 68.7K and ending at 37.4K.

Meta AI - Vibes & AI Glasses demonstrated a significant increase in active users, climbing from 22.9K to 166K. Downloads showed variability, starting at 34.2K and dropping to 15.4K by the quarter's end.

These insights from Sensor Tower highlight the dynamic nature of social app usage in Algeria, with more detailed analytics available through their platform.