Top 5 Social Apps Performance on Unified Platform in Germany, Q4 2025

In the fourth quarter of 2025, the social apps landscape in Germany was marked by diverse trends in downloads, revenue, and active users. According to data from Sensor Tower, the top five social apps experienced distinct patterns across these metrics.

Facebook maintained a steady presence with weekly downloads mostly hovering around 120K to 130K, peaking at 134.5K in the week of December 22. Revenue for the app fluctuated, reaching a high of approximately $46.7K in the same week, while active users remained consistent, closing the quarter at about 15.3M.

TikTok - Videos, Shop & LIVE demonstrated robust revenue growth, peaking at around $7.2M in mid-December. Weekly downloads were stable, averaging slightly over 110K, and active users showed a gradual increase, ending the quarter with 13.2M.

Instagram saw a consistent weekly download rate of around 110K to 120K, with revenue peaking at $91.7K early in the quarter. Active users remained strong throughout, fluctuating slightly but ending with approximately 17.2M.

Threads had stable weekly downloads, with a notable increase to 110K in the final week. Active users also showed a positive trend, climbing to nearly 6.7M by the end of December.

Meta AI - Vibes & AI Glasses experienced a significant rise in downloads, reaching over 29.7K in late December. Active user numbers surged, finishing the quarter with about 89.7K.

These insights highlight the varied performance of social apps in Germany during Q4 2025. For more detailed analytics and insights, visit Sensor Tower's platform.