Top 5 Social Apps Performance in Switzerland Q4 2025

In the fourth quarter of 2025, the top social apps in Switzerland showed varied performance trends across downloads, revenue, and active users. This analysis, powered by Sensor Tower data, highlights these trends for Instagram, TikTok - Videos, Shop & LIVE, Facebook, Threads, and Meta AI - Vibes & AI Glasses.

Instagram experienced a peak in weekly revenue at approximately $38.7K in late November, with a slight dip to $22.7K by the end of December. Downloads fluctuated, peaking at 15K in late October, while active users remained relatively stable, ending the quarter at about 1.13M.

TikTok - Videos, Shop & LIVE saw its highest weekly revenue in late November at $789K. Downloads peaked in early November with 11.5K, and active users maintained a strong presence throughout the quarter, closing with 914K.

Facebook showed variable revenue trends, peaking at $23.8K in late December. Downloads and active users showed modest fluctuations, with downloads peaking at 8.3K in late December and active users hovering around 1.34M by the quarter's end.

Threads had notable download activity, peaking at 14.1K in mid-October. Active users varied across the quarter, concluding with 579K at the end of December.

Meta AI - Vibes & AI Glasses showed an upward trend in downloads, reaching 3.2K in late December. Active users increased steadily, closing the quarter at approximately 8.5K.

For more detailed insights into app performance, visit Sensor Tower's platform.