Top 5 Social Apps Performance in Central America Q4 2025

In the fourth quarter of 2025, the social app landscape in Central America saw significant activity across leading platforms. Here's a closer look at the performance of the top five social apps, based on data from Sensor Tower.

TikTok Lite - Save Data & Fast exhibited a dynamic quarter with weekly revenues peaking at around $1.6M in late November. The app maintained a steady download rate, starting at approximately 787K and dipping slightly towards the end of the quarter. Active users hovered around 106M, with minor fluctuations indicating consistent engagement.

Facebook from Meta Platforms, Inc. had a stable revenue stream, peaking at $81K in mid-December. Weekly downloads varied slightly, averaging around 475K. The app's active user base remained robust, concluding the quarter with approximately 69M users.

Instagram maintained a consistent revenue flow, averaging $60K weekly. Downloads were steady, with a slight increase in late October reaching above 512K. Active users showed a positive trend, ending the quarter with over 53M users.

Threads saw fluctuating downloads, peaking at 264K in early October. The active user count rose steadily, finishing the quarter with over 21M users, showcasing growing interest.

Meta AI - Vibes & AI Glasses experienced a gradual increase in active users throughout the quarter, reaching nearly 874K by late December. Downloads varied, with a notable drop in mid-December to 107K.

For more detailed insights and data, visit Sensor Tower's platform.