Top 5 Social Apps Performance in Belarus: Q4 2025

In the fourth quarter of 2025, the top social apps in Belarus showcased varied performance trends on the unified platform, as reported by Sensor Tower.

TikTok - Videos, Shop & LIVE saw a consistent presence with weekly revenue peaking at approximately $70K at the start of October before gradually declining and closing the year around $46K. Downloads experienced a notable increase towards the end of December, reaching over 27K, while weekly active users remained strong, fluctuating slightly but staying above 2.4M throughout the quarter.

Instagram Lite maintained a steady weekly download count, concluding the quarter with about 16.6K. Revenue showed a declining trend from $1.8K to $1.1K over the quarter. Active users hovered around 2.3M to 2.4M, with a slight uptick in the last weeks.

Likee - Short Video Community experienced fluctuations in downloads, peaking at 8.6K by the end of December. Revenue was modest, with a low of $108 and a peak of $335. Active users varied significantly, with numbers reaching over 316K during early November before settling around 230K.

VK: music, video, messenger demonstrated stable performance with downloads peaking at over 10K mid-December. Revenue remained fairly consistent, with weekly figures ranging from $5.9K to $8.4K. Active users stayed robust, mostly between 1.6M and 1.7M.

Lastly, Threads showed a steady increase in downloads, peaking at 13.9K in early December. Although there was no revenue, active users increased from approximately 856K to nearly 1.1M by the end of the quarter.

For more detailed insights and analysis, visit Sensor Tower's platform.