Top 5 Social Apps Performance in Brazil Q4 2025

In the fourth quarter of 2025, the top social apps in Brazil demonstrated varied performance trends across downloads, revenue, and active users. This data, sourced from Sensor Tower, provides insights into the dynamics of the social app market.

TikTok Lite - Save Data & Fast showed a fluctuating revenue trend, peaking at approximately $555K in mid-November. Downloads saw a significant increase, reaching 1.6M in early December, while active users climbed from 109M to nearly 114M by the end of the quarter.

Instagram experienced a steady decline in weekly revenue, closing the quarter at about $102K. Downloads remained relatively stable, with a slight rise to 874K in late December. Active users consistently hovered around the 95M mark, ending the quarter with a slight increase.

Facebook maintained a low revenue trend, peaking at around $33K in early December. Weekly downloads showed minor fluctuations, closing at approximately 335K. The active user base remained robust, fluctuating slightly but ending the quarter at about 69M.

Kwai Lite-versão leve do Kwai saw its revenue peak at $45K in December. Downloads were consistent, reaching 484K in the final week. Active users showed minor variations, closing at about 29.7M.

Meta AI - Vibes & AI Glasses did not generate revenue but recorded a peak in active users at over 1M in early December. Downloads dropped from 270K in early October to 131K by the end of December.

For more detailed insights and analytics, visit Sensor Tower's platform.