AI Insights · Timothy · January 2026
Top 5 Social Apps Performance on Unified Platform in Bulgaria Q4 2025
Explore the performance trends of the top 5 social apps in Bulgaria during Q4 2025, with insights on downloads, revenue, and active users.
In the fourth quarter of 2025, Facebook from Meta Platforms, Inc. showed fluctuating weekly revenue, peaking at around $3.2K in late December. Downloads began strong at 28K but gradually declined to 13.7K by the end of the quarter. Active users remained robust, averaging over 2.1M weekly.
TikTok - Videos, Shop & LIVE, published by TikTok Pte. Ltd., maintained a strong revenue stream, reaching nearly $80K in late December. Despite a decrease in downloads from 17.6K to 9.8K, active users were stable, averaging over 1.1M weekly.
Instagram saw a steady decline in revenue, ending the quarter at about $1.4K. Downloads decreased from 15.6K to 7.9K, while active users remained consistent, averaging around 1.2M.
Likee - Short Video Community experienced minimal revenue, with notable drops in downloads from 16.8K to 1.7K by the quarter's end. Active users showed a slight decrease, averaging just over 90K weekly.
Threads had no revenue data, but downloads decreased from 7.9K to 4.5K. However, active users showed an upward trend, ending the quarter with nearly 600K weekly.
These insights, derived from Sensor Tower's data, highlight the varying performance trends of these leading social apps in Bulgaria. For more detailed insights, visit Sensor Tower.
