Top 5 Social Apps Performance in Belgium Q4 2025

In the fourth quarter of 2025, the top social apps in Belgium showed varied performance trends. The data, sourced from Sensor Tower, provides insights into downloads, revenue, and active user metrics for each app.

Facebook experienced fluctuations in weekly revenue, with a peak of approximately $14K in the week of December 22. Downloads remained stable, averaging around 12K weekly, while active users saw a slight increase from 3.3M to 3.4M over the quarter.

TikTok - Videos, Shop & LIVE maintained strong weekly revenue, reaching nearly $379K by the end of December. Download numbers hovered around 12K to 14K weekly, and active users showed minor variations, ending the quarter at approximately 1.9M.

Instagram saw relatively steady weekly revenue, peaking at around $12K in late December. Downloads ranged from 11K to 12K per week, while active users fluctuated slightly, closing the quarter at 2.2M.

Threads showed increasing download trends, particularly in October, with numbers rising to over 16K. Active users also increased steadily, reaching 1.3M by the end of December.

Meta AI - Vibes & AI Glasses reported a notable increase in downloads from October through December, starting at 2K and peaking at over 7K. Active user numbers also rose significantly, from 6K to 15K, demonstrating growing interest.

For more detailed insights, visit Sensor Tower's platform.