AI Insights · Timothy · January 2026
Top 5 Social Apps Performance in Australia Q4 2025
Explore the performance trends of the top 5 social apps in Australia during Q4 2025, including downloads, revenue, and active users.
In the fourth quarter of 2025, the top social apps in Australia demonstrated varied performance trends across downloads, revenue, and active users. Here’s a closer look at how these apps fared, based on data from Sensor Tower.
Facebook from Meta Platforms, Inc. showed a steady revenue, peaking at approximately $56K in early October before declining to around $38K by the end of December. Weekly downloads fluctuated, with a notable increase to 42.7K in the final week, while active users remained stable around the 13.7M mark.
TikTok - Videos, Shop & LIVE experienced significant revenue, reaching over $1.1M in early December. Downloads rose sharply in the last weeks, hitting 54.7K, and active users peaked at about 8.8M in late December.
Instagram maintained a consistent revenue stream, achieving a high of $46K at the start of the quarter. Downloads increased towards the end, with a peak of 42.2K, while active users hovered around 8M throughout.
Threads saw varying download numbers, with a peak of 48K in mid-October and a final week increase to 42.5K. Active users showed growth, reaching 3.3M by the end of December.
Reddit had modest revenue, peaking at $2.7K in early November. Downloads remained fairly steady, peaking at 21K. Active users increased slightly, ending the quarter at around 1.5M.
For more detailed insights and data, visit Sensor Tower.
