Top 5 Social Apps in the US: Q4 2025 Performance Overview

In the fourth quarter of 2025, the top social apps in the United States showed varied trends in downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides a detailed look at these leading applications on a unified platform.

TikTok - Videos, Shop & LIVE saw a robust performance with weekly revenue peaking at around $26.9M in late October. Downloads fluctuated, reaching a high of approximately 1.3M in early December. Active users consistently increased, ending the quarter at over 81M.

Grindr - Gay Dating & Chat maintained a steady weekly revenue, with a notable rise to $3.6M by late December. Downloads hovered around 38K to 42K, while active users experienced some decline, closing the quarter at about 2M.

Facebook reported modest revenue growth, peaking at $742K in late November. Weekly downloads decreased slightly over the quarter, settling around 460K, with active users remaining stable at over 171M.

Bigo Live - Live Streaming App showed a decline in weekly revenue, which ended at approximately $1.5M. Downloads increased towards the end of the quarter, reaching over 131K, while active users saw a dip, finishing at 1.5M.

Instagram experienced a decline in revenue, ending at $453K in the last week of December. Downloads varied, peaking at 787K in early December. Active users remained strong, closing the quarter at nearly 113M.

For more detailed insights and data, visit Sensor Tower's platform to explore these trends further.