AI Insights · Timothy · January 2026
Top 5 Social Apps Performance in Sweden Q4 2025
Explore the performance trends of the top 5 social apps in Sweden during Q4 2025, showcasing downloads, revenue, and active user statistics from Sensor Tower.
In the fourth quarter of 2025, the top social apps in Sweden showed varied performance across key metrics. Here's a closer look at the trends for each app, with data provided by Sensor Tower.
TikTok - Videos, Shop & LIVE experienced fluctuations in weekly revenue, starting at about $536K and peaking at $664K in late December. Downloads remained relatively stable, with a slight dip towards the end of the quarter, ranging from 8.7K to 9.2K. Active users hovered around 1.2M, showing minor fluctuations throughout the period.
Instagram had a relatively steady revenue, peaking at $18.7K just before Christmas. Weekly downloads varied slightly, with numbers between 6.4K and 7.5K. Active users consistently exceeded 1M, maintaining a stable user base.
Grindr - Gay Dating & Chat saw revenue fluctuations, reaching a high of $35.8K in mid-December. Downloads were steady, generally around the 450 mark, while active users showed a slight decline from 8.6K to 8K towards the end of the quarter.
Facebook displayed a varied revenue pattern, with peaks reaching $21.8K. Downloads and active users remained stable, with downloads averaging around 5.6K and active users consistently above 2M.
Yubo: Make friends & chat now showed a notable increase in revenue, peaking at $20.1K in late December. Downloads saw a significant spike to 1.7K during the same period. Active users, however, experienced a decline, starting at 6.4K and ending at 6.1K.
For more insights and detailed analytics, visit Sensor Tower.
