Top Social Apps Performance in Serbia Q4 2025

In the fourth quarter of 2025, the social app landscape in Serbia showed varied performance across the top five applications. According to data from Sensor Tower, these apps displayed unique trends in terms of downloads and revenue.

TikTok - Videos, Shop & LIVE saw a consistent revenue stream, with weekly earnings fluctuating slightly but peaking at around $23.7K in mid-December. Its downloads maintained a steady pace, reaching a high of approximately 14.9K in the last week of December.

Instagram experienced a decline in revenue over the quarter, starting at $4.2K and dropping to about $2.6K by the end of December. However, its weekly downloads showed resilience, peaking at 12.7K in early November.

Grindr - Gay Dating & Chat had a relatively stable revenue trend, with figures hovering around $2.5K, and a slight increase to $2.7K in the final week. Download numbers were modest, averaging around 200 per week.

Facebook maintained a steady download rate, with weekly figures around 6.9K, and revenue fluctuating between $570 and $850, showing a peak in late October.

Finally, Tango: Live Stream, Video Chat had a notable revenue spike mid-December, reaching $958, while downloads remained relatively low, peaking at 342 in the last week.

For more detailed insights and data, visit Sensor Tower's platform.