AI Insights · Timothy · January 2026
Top 5 Social Apps Performance on Unified Platform in New Zealand Q4 2025
Explore the performance metrics of the top social apps in New Zealand during Q4 2025, including downloads, revenue, and active users, based on Sensor Tower data.
In the fourth quarter of 2025, the top social apps in New Zealand showcased varied performance metrics, as reported by Sensor Tower. Here's a detailed look at the trends for each app.
TikTok - Videos, Shop & LIVE saw a diverse range in weekly revenue, starting at approximately $197K and peaking at $235K around late October. Weekly downloads fluctuated, reaching a high of 11.9K in late December, while active users hovered around 1M, with slight dips and peaks throughout the quarter.
Bigo Live - Live Streaming App had a consistent performance with weekly revenue mostly around $11K, peaking at $13.3K in late October. Downloads were modest, mostly staying near 1K, while active users maintained a steady presence, averaging around 18K.
Facebook experienced stable weekly revenue, reaching up to $9.3K in late December. Downloads were robust, peaking at 13.6K in late December. Active users remained strong, consistently exceeding 1.8M throughout the quarter.
Grindr - Gay Dating & Chat showed an upward trend in revenue, rising to $18.2K by late December. Downloads were steady, hovering around 400, while active users slightly fluctuated, averaging approximately 3.8K.
Instagram had a revenue trend that saw a peak of $5.1K in late December. Downloads were consistent, with a high of 13K in late November. Active users were stable, with numbers around 750K.
These insights provide a snapshot of the competitive landscape in New Zealand's social app market during Q4 2025. For more detailed analytics and trends, visit Sensor Tower.
