Top 5 Social Apps in Nigeria: Q4 2025 Performance on Unified Platform

In the fourth quarter of 2025, the top social apps in Nigeria demonstrated varying trends across downloads, revenue, and active users, providing key insights into their market performance.

TikTok - Videos, Shop & LIVE maintained strong weekly revenue, peaking at around $94K at the start of October, with a stable trend through the quarter. Downloads fluctuated, notably spiking to 336K by late December. Active users consistently increased, reaching over 20M by the end of December.

Facebook saw a moderate weekly revenue, with a peak of $13.8K in November. Downloads were steady, finishing the quarter with a high of 355K. Active users remained stable, hovering around the 24M mark throughout the quarter.

Instagram had a consistent revenue trend, averaging around $10K weekly. Downloads showed an upward trend, culminating in 189K by the end of December. Active users fluctuated slightly but stayed around 10.7M, closing the quarter with a slight increase.

BuzzCast - Live Video Chat App experienced a gradual decline in revenue, ending the quarter at approximately $7.7K. Downloads were relatively low, with a slight increase towards the end, reaching 5.8K. Active users remained stable, averaging around 24K.

Second Number for Call & Text showed a declining revenue trend, closing the year at $7.5K. Downloads decreased over the quarter, with a minor recovery in December to 7.3K. Active users decreased initially but stabilized around 28K by the end of the year.

These insights were provided by Sensor Tower, offering a detailed look into app performance trends in Nigeria for Q4 2025. For more insights, visit Sensor Tower.