Top 5 Social Apps in Kenya: Q4 2025 Performance

In the fourth quarter of 2025, the leading social apps in Kenya displayed varied performance trends on the unified platform, as reported by Sensor Tower.

TikTok - Videos, Shop & LIVE saw a dynamic quarter with weekly revenue peaking at around $21K in late September, later stabilizing between $16K and $19.7K. Downloads remained robust, reaching over 132K by the end of December. Active users hovered around 8.7M to 8.9M, indicating steady engagement.

Facebook experienced a slight decline in weekly revenue, starting at $2.7K and dropping to $1.7K by the end of the quarter. However, downloads peaked at 119K mid-December, with active users varying between 5.5M and 5.8M.

Instagram demonstrated consistent performance, with downloads climbing to over 114K by the end of the quarter. Revenue showed a gradual decline from $1.9K to $1.4K. The app maintained a solid base of active users, ranging from 4.1M to 4.3M.

BuzzCast - Live Video Chat App had a relatively stable quarter. Weekly revenue fluctuated slightly around $1K, while downloads peaked at 4K in mid-December. Active users increased to approximately 11K by the end of December.

Tango: Live Stream, Video Chat showed a notable increase in downloads, reaching over 6K in the final week of December. Revenue varied, peaking at $1.2K in late December, with active users rising to about 43K.

For more detailed insights and trends, visit Sensor Tower's platform.