Top 5 Social Apps Performance in Italy Q4 2025

In the fourth quarter of 2025, the top social apps in Italy showed varied trends in downloads, revenue, and active user engagement. Here's a detailed look at each app's performance based on Sensor Tower data.

TikTok - Videos, Shop & LIVE by TikTok Pte. Ltd. saw a strong upward trend in weekly revenue, peaking at about $1.6M by the end of December. Weekly downloads fluctuated, starting at 53.8K and peaking at 73.3K in early November. Active users remained robust, reaching over 11M by the end of the quarter.

Instagram maintained a consistent presence with weekly revenue hovering around $52K at the start and slightly decreasing to $43K at the end of December. Downloads peaked at 61.6K in late December, while active users steadily increased, reaching over 15.5M.

Grindr - Gay Dating & Chat experienced some fluctuations in revenue, starting around $100K and ending slightly higher at $106K. Downloads remained stable, averaging around 3K weekly. Active users increased towards the end of the year, reaching approximately 149K.

Yooppe - Singles dating app showed a positive trend in revenue, ending the quarter at approximately $66.7K. Downloads were highest in late October, with around 6.3K. Active users saw a slight increase, peaking at 17.5K.

Facebook by Meta Platforms, Inc. displayed stable revenue trends, closing the quarter at about $30.6K. Downloads spiked to 67.2K in late December, while active users remained strong, consistently over 20M.

For more detailed insights and data, visit Sensor Tower.